About the project

During the Tet holiday, everyone looks forward to blessings for themselves and their loved ones, especially in terms of health. Vikoda, a leading natural alkaline water brand, harnessed the spirit of the Tet season - a time when people seek luck, happiness, and health in their lives. Vikoda's "Xin Vía" campaign sent messages of health and good fortune to everyone through its products. As a result, the campaign received positive feedback from customers, not only enhancing Vikoda's brand recognition but also affirming its position in the hearts of customers as a reliable source of health, particularly during the Tet season.