01 / Project approachCorporate Website Objective
DINOGOODS needed a clearer digital headquarters for international buyers, distributors and sourcing partners. The site had to communicate who the company is, what it can source and export, and how a buyer can move from interest to a practical commercial conversation.
The objective was broader than a visual redesign: the website needed to function as a credible corporate sales tool for an import–export business. Company information, agricultural products and sourcing capabilities had to form one accessible presentation.
02 / Project approachInformation Architecture & UX
The experience is organized around buyer questions: what products are available, where they come from, what sourcing support DINOGOODS provides and how to make an enquiry. Navigation and content hierarchy were simplified so these answers can be found quickly.
Responsive behavior was designed alongside the desktop system so product discovery and core calls to action remain clear on mobile. The content structure connects a company introduction with product exploration, sourcing information and direct contact.
03 / Project approachVisual & Brand Direction
The visual system combines clean typography, white space, agricultural landscapes and product-led imagery to balance corporate credibility with the origin story of Vietnamese goods.
Green is used as a structural brand signal, helping the interface feel consistent across hero sections, product categories, sustainability content and enquiries. The project imagery brings the same visual language into desktop and mobile mockups.
04 / Project approachB2B Enquiry Pathways
Calls to action are placed around the natural decision points of an international buyer: product exploration, sourcing information and direct enquiry. The website keeps business contact routes visible and makes the next step easy to understand.
This approach supports overseas buyers reviewing DINOGOODS as a potential supplier or sourcing partner. The case study documents the website structure and design approach; it does not claim measured sales or conversion results.
05 / Project approachResponsive Corporate System
The same content system scales across desktop and mobile while preserving hierarchy, legibility and product presentation. Device mockups show how the corporate website remains recognizable across screen sizes.
The live production website is available at dinogoodstrading.com. This project was developed by @126 LABS, the AI creative production platform powered by Knock Knock, combining business context, creative direction and digital design.
