SUJAE at Vietfood 2026. A Korean snack brand enters the Vietnam market.
A connected trade promotion project bringing together exhibition presence, product storytelling, buyer-ready materials and follow-up communication for SUJAE at Vietfood 2026 in Ho Chi Minh City.
- CLIENT
- SUJAE / KU CORPORATE
- EVENT
- Vietfood & Beverage – ProPack 2026
- WHEN & WHERE
- 6–8 August 2026 · SECC, HCMC
- BOOTH
- A3-210
Introducing a Korean food brand with commercial clarity.
SUJAE, a Korean food brand under KU CORPORATE, took part in Vietfood & Beverage – ProPack Vietnam 2026 at SECC, Ho Chi Minh City, from 6–8 August. Its germinated brown rice snack collection presented three variants: Original, Spicy and Cheese. The exhibition created an opportunity to introduce the range to prospective partners in Vietnam.
For international food brands, a trade stand must do more than attract visitors. It needs to communicate the product range clearly, make relevant details available to importers and distributors, and give booth conversations a logical next step. The brief called for consistent touchpoints—from stand presentation and product sheets to communication after the exhibition.
From creative work to the exhibition floor.
Original SUJAE project visuals and Vietfood 2026 exhibition photography.
Creative assets built to support real market conversations.
The presentation was organized around SUJAE’s existing visual identity and product packaging. Knock Knock connected booth-facing communication, a clear product visual system, buyer information and post-event outreach into one cohesive exhibition experience. The following deliverables are documented in the original project assets.
Booth presentation & brand visibility
The co-branded stand A3-210 brought SUJAE product graphics, physical packaging and recognizable brand signage into one compact space for discovery and business conversations.
Product visuals & range communication
A coordinated visual presentation showed the Original, Spicy and Cheese variants and made the collection easier to compare and introduce at the exhibition.
Buyer-facing product sheets
Bilingual product information sheets provided a practical reference for explaining the range and continuing enquiries with potential importers, buyers and distributors.
Post-event communication
The Knock Knock × SUJAE thank-you artwork extended the exhibition message beyond the booth and created a consistent touchpoint for follow-up.
A connected approach from preparation to follow-up.
Before the show
Organize the product story, stand presentation and sales support materials around buyers’ likely questions.
At Vietfood
Give the range a recognizable presence at booth A3-210 and support direct conversations about product and distribution opportunities.
After the show
Carry the same brand message into buyer-facing follow-up and post-event communication so conversations can continue.
A consistent foundation for the next buyer conversation.
The project connected physical exhibition presence with tangible communication materials. SUJAE’s products were presented as a coherent range, with a co-branded stand, buyer-facing information and a clear post-show message. This gave initial conversations more context and continuity beyond the exhibition floor.
Across Knock Knock’s wider Vietfood 2026 activation, the event report records more than 50 customer visits and MOU connections. These are event-wide outcomes, not performance figures attributable solely to SUJAE; verified SUJAE-only lead, order and agreement totals are not available for publication.
What this case demonstrates.
What did Knock Knock support for SUJAE at Vietfood 2026?
The project combined a co-branded exhibition presence, product presentation, buyer-facing sales materials, on-site coordination and event follow-up communication for SUJAE at booth A3-210.
Which materials helped introduce the snack range?
The supplied assets show the product collection, booth graphics, bilingual product sheets and a post-event thank-you visual. Together, they support discovery, explanation and continued contact.
Does this project report confirmed orders or signed agreements?
This page documents the activation and supporting assets. It does not attribute any unverified deal, order or lead numbers to SUJAE.