Project overview
Nguyên Vương entered the Vietnamese market with herbal haircare products developed for men. Knock Knock worked with the brand on communication assets built around “Nâng tầm khí chất phương Đông,” connecting product understanding with a distinctive expression of masculine identity.
The brief: introduce a new men’s herbal haircare brand
A new brand needs to establish who it is for and why its product deserves consideration. Nguyên Vương’s offer focused on herbal haircare for Vietnamese men. The communication therefore needed to introduce the product proposition while creating an identity that could stand apart within the wider haircare category.
The original case describes a mix of omnichannel communication intended to inform audiences about the products’ benefits. This portfolio entry keeps that positioning and presents the creative assets available from the original campaign.
The platform: Nâng tầm khí chất phương Đông
The key message connected haircare with personal presence. It gave the launch a recognizable cultural and emotional direction, rather than relying solely on a list of ingredients or functional product statements.
Communication assets were organized around this central idea. A consistent platform helps different touchpoints introduce the same brand: one message establishes the identity, while product information gives the audience a reason to explore the offer in more detail.
A connected introduction across touchpoints
For an omnichannel launch, the essential task is maintaining a clear proposition as formats change. Campaign imagery, product presentation and message hierarchy should support one another, so the audience recognizes the brand and understands what it offers.
The gallery preserves the original Nguyên Vương campaign visuals. For businesses developing a comparable launch, Knock Knock’s Marketing & Communications service can connect positioning, campaign content and creative direction within a coordinated introduction. The brief should identify the target customer, approved product claims, priority channels and the next step audiences are expected to take.
