INSIGHTS · KIẾN THỨC & XU HƯỚNG

Góc nhìn mới cho doanh nghiệp đang chuyển mình.

Phân tích thực tiễn về thương hiệu, marketing, AI, công nghệ và xúc tiến thương mại trong bối cảnh Việt Nam kết nối toàn cầu.

Nội dung này hiện chưa có bản dịch tiếng Việt được biên tập và kiểm tra. Bản gốc tiếng Anh được giữ nguyên để tránh làm sai lệch thông tin.
The Japan Buyer’s Desk: A Readiness Playbook for Vietnamese BrandsBrand Strategy

The Japan Buyer’s Desk: A Readiness Playbook for Vietnamese Brands

Connect a Vietnamese product story with clear specifications, thoughtful presentation and a manageable first evaluation in Japan.

Đọc bài viết ↗
Korea ↔ Vietnam: Build the Commercial Bridge Before the LaunchVietnam Market Entry

Korea ↔ Vietnam: Build the Commercial Bridge Before the Launch

A focused approach to Korean brand entry in Vietnam and Vietnamese partner development, connecting positioning, channels and local follow-through.

Đọc bài viết ↗
Malaysia–Vietnam: Make the First Buyer Meeting CountEvents & Trade Promotion

Malaysia–Vietnam: Make the First Buyer Meeting Count

A concise brief for stronger product presentations, relevant sample discussions and useful trade follow-up.

Đọc bài viết ↗
Singapore–Vietnam in Focus: One Market, One Clear BriefGlobal Trade

Singapore–Vietnam in Focus: One Market, One Clear Brief

A short regional planning note for international buyers and brands connecting sourcing, market entry and trade promotion.

Đọc bài viết ↗
Why Trump Renamed AI “Super Intelligence”: The Order, Origins and Business ContextDigital & AI

Why Trump Renamed AI “Super Intelligence”: The Order, Origins and Business Context

What Trump signed on 29 September 2026, why Super Intelligence is written as two words, and how the SI policy label differs from the older research concept.

Đọc bài viết ↗
Super Intelligence After Trump’s Order: What AI Agents Mean for BusinessDigital & AI

Super Intelligence After Trump’s Order: What AI Agents Mean for Business

Understand the new SI policy terminology, the separate safety accord and what businesses should evaluate before delegating work to AI agents.

Đọc bài viết ↗
Super Intelligence and the Future of Work After Trump’s September 2026 OrderDigital & AI

Super Intelligence and the Future of Work After Trump’s September 2026 Order

Separate the new US Super Intelligence terminology from employment forecasts, and prepare workforce decisions using tasks, skills and evidence.

Đọc bài viết ↗
Super Intelligence: Brand Trust and Creative Work After Trump’s AI RenamingDigital & AI

Super Intelligence: Brand Trust and Creative Work After Trump’s AI Renaming

How brands should communicate the September 2026 SI announcement accurately while maintaining evidence, creative judgment and customer trust.

Đọc bài viết ↗
Super Intelligence After Trump’s Order: A 90-Day AI Plan for Vietnamese SMEsDigital & AI

Super Intelligence After Trump’s Order: A 90-Day AI Plan for Vietnamese SMEs

Put the September 2026 SI announcement in context, then prepare a practical AI pilot with organized knowledge, data controls and measurable outcomes.

Đọc bài viết ↗
AI Advertising at Scale: Keep Human Judgment in the LoopDigital & AI

AI Advertising at Scale: Keep Human Judgment in the Loop

AI expands creative speed and possibility, but brand consistency, authenticity and cultural judgment still require experienced human direction.

Đọc bài viết ↗
Modern Export Partnerships: Beyond the Supplier SearchTrade & Export

Modern Export Partnerships: Beyond the Supplier Search

A strong export partner coordinates sourcing, branding, quality, logistics and market strategy instead of leaving buyers to manage fragmented suppliers.

Đọc bài viết ↗
Vietnam’s Strategic Role in Southeast Asian BusinessVietnam Business Guide

Vietnam’s Strategic Role in Southeast Asian Business

Vietnam is increasingly valuable as a manufacturing base, consumer market and regional platform for investment, technology and long-term business development.

Đọc bài viết ↗